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9 Winning Text Messages for Political Campaigns (With Examples)

September 21, 2023

9 Winning Text Messages for Political Campaigns (With Examples)

5 min read

Some of the most crucial tools for political campaigns include texting and email mixed with traditional channels like direct mail. Elected officials, candidates, and party committees can leverage text messages within their digital strategies to connect with supporters. Whether seeking contributions, spreading the word about campaign events, or simply sharing important news, crafting the right text message can make all the difference.

These messages cover a range of strategies, from fundraising to mobilizing voters and building support. But before we get into the uses, let’s review some terms and types of texting:

  • P2P Texting: P2P stands for “person-to-person messaging” and is a message between one sender and one recipient. Political and nonprofit organizations commonly use these because it allows them to reach people conversationally while also collecting real-time data.
  • MMS vs SMS Texting: Multimedia Messaging Service (MMS) is a standard way to send messages, allowing for photos, videos, and GIFs, as well as up to 1,600 characters of text per message. Short Messaging Service (SMS) is a standard way to send messages, allowing up to 160 characters of text per message.

[Read More: Beyond Text: Using MMS to Ignite Voter Engagement and Increase Donations]

9 Winning Text Messages for Political Campaigns

GOTV (Get Out the Vote)

Text messaging is a powerful tool for getting out the vote. As we approach the 2024 election cycle, we expect to see more GOTV campaigns put to use. The best type of GOTV text provides polling locations and hours and plans a series of messages leading up to and on election day to drive voter turnout effectively.

Example: 

It's Election Day! Find your polling location and make your voice heard 📣 Every vote counts: [Location Link]

Matching Donations

One effective grassroots fundraising tactic is to "match" contributions from donors. Create a text message with an eye-catching graphic can capture your subscribers' attention and motivate them to read more and make a donation.

Example: 

Hi [Name], help make a difference for [Issue]. Your donation today will be matched dollar for dollar, doubling your impact! Help us reach our goal of [Fundraising Goal]: [Donation Link]

Impact of Donations

Help supporters understand the real-world impact of their contributions by breaking it down in practical terms. Transparency and a sense of purpose can motivate individuals to donate.

Example:

Your support matters! Your donation of [Amount] buys [Result], making a substantial impact on our campaign. Donate today at: [Donation Link]

Merchandise Promotion

Promoting campaign store items is a fantastic way to fundraise without making a direct donation ask. To boost responses, include creative media elements like videos, images, or GIFs featuring your campaign merchandise.

Example:

Shop the Cause! Check out our campaign store for exclusive items like [Featured Item]. Your purchase supports our mission: [Shop Link]

Personal Videos

Adding a personal touch to your texts can make a significant impact. Consider including videos from your candidate, family members, VIPs, or supporters. Sometimes casual, off-the-cuff videos can be highly effective. Just be sure to use a texting platform that supports the best possible quality delivered to all phones.

Example:

[Candidate Name] has a special message for you! Watch this quick video and join us in making a difference: [External Link]

Breaking News

The news cycle moves rapidly, so use text messages to share essential updates with your supporters. To incorporate other media, a screenshot of a relevant tweet can grab their attention and keep them informed.

Example:

🚨Breaking🚨 Check out this recent news article about our campaign's latest achievements: [Article Link]
Thank you for making a difference in our goal.

Surveys

Surveys and polls are essential parts of engaging your supporters. Be sure to use a texting platform that has seamless mobile experiences and can collect real-time data as contacts respond. 

Example:

We value your opinion. How do you feel about [Issue]?
Take our quick survey and let us know your thoughts: [Survey Link]

Event Invites

Use text messages to invite your supporters to attend. Allow them to RSVP conveniently, and keep them engaged and informed about campaign activities. Texting is also great for event reminders, updates, and follow-up on future events.

Example:

You are invited to our upcoming event – [Event Name and Location]! [Include Event Details]
RSVP today and be part of the excitement: [RSVP Link]

Endorsements

Share quotes and testimonials from supporters, community leaders, and elected officials who endorse your candidate. These endorsements provide social proof and build trust with your audience. You can also include a screenshot of any Tweets or other site quotes to add visual interest.

Example:

Community leaders and supporters are rallying behind us! Read their quotes and testimonials about our campaign: [Link]

As you embark on your political campaign journey, remember that the right text message can engage, inform, and inspire your supporters. Whether you're running for office, supporting a candidate, or advocating for a cause, these messages will be invaluable in your digital campaign toolbox.

By leveraging both SMS and MMS messaging, you can effectively connect with your audience and drive your campaign toward victory. If you want to get started with texting or looking for advanced platform features, reach out to us and speak with one of the campaign experts at Prompt.io.

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