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Beyond Text: Using MMS to Ignite Voter Enagagement and Increase Donations

August 17, 2023

Beyond Text: Using MMS to Ignite Voter Enagagement and Increase Donations

5 min read

Brace yourself for a wave of political ads and texts as we gear up for 2024 Election. To truly make an impact, your message must be unforgettable. MMS, with its rich multimedia options like images and videos, is the answer. As a political consultant or fundraiser, leverage MMS to craft messages that not only catch the eye but touch the heart of voters and donors. Let's explore how MMS can elevate your texting campaigns and set you apart from the crowd.

Quick Review: The difference between SMS and MMS

SMS: Short Message Service, or SMS, is the most common form of texting. It’s a way to send text-only messages (up to 160 characters) between phones.

MMS: Multimedia Messaging Service, or MMS, uses the same technology as SMS to allow SMS users to send rich media content. It is most popularly used to send pictures, but can also be used to send audio, phone contacts, GIFs, and video files.

Images: A Picture Says a Thousand Words

Support your text messages with visuals. Simplify complex issues through infographics, tell compelling stories of change with photo updates, or align with your audience using selfies.

Incorporating images through MMS adds a layer of authenticity and relatability that plain text alone cannot achieve. Visuals transcend language barriers, evoke emotions, and stick in the memory—exactly what every political campaign, fundraising endeavor, and association mission aims to achieve.

Videos: Emotion in Motion

Videos are growing to be one of the top choices for texting. Offering easy access to both audio and visual information allows for clearer, more engaging messages. Political consultants can create charismatic campaign videos that put a face to policy agendas, building a personal connection with voters. Fundraisers can craft emotionally charged video narratives that demonstrate the real-world changes brought about by donations. 

MMS videos can turn recipients into advocates, encouraging them to share the content with their networks, thereby amplifying your outreach efforts.

Crafting Your MMS Strategy: The Path to Success

To harness the true potential of MMS in P2P outreach, consider these strategic steps:

  • Target Audience Insights: Understand your audience's preferences, habits, and pain points to tailor your multimedia content effectively. It’s a good idea to A/B test if your audience reacts to images over videos, or if they prefer text-only SMS messages. 
  • Compelling Storylines: Develop narratives that align with your goals. Whether it’s a candidate’s origin story or spotlighting donor impact - compelling story drives action. 
  • Quality Production: Sometimes it’s wise to invest in professional production to ensure your content is of high quality and reflects your commitment to excellence. Other times, it’s best to keep things organic and authentic with casual videos or photos to speak directly to your audience.
  • Analytical Insights: Use analytics to gauge the performance of your MMS content. Monitor engagement metrics, shares, and feedback to refine your strategy continuously.
  • Platform Selection: Choose a messaging platforms that allows you to send audio, image, and video files without worrying about deliverability. allows customers to send the highest quality video MMS based on carriers with our HD Video MMS feature.

MMS for P2P outreach has unlocked a world of possibilities for political consultants, non-profit organizations, and associations. Through images, videos, and audio clips, these professionals can deliver messages that resonate, inspire, and engage. MMS goes beyond text, offering an experience that captures attention and leaves a lasting impact. 

Right now with most vendors, video compression is the same across the board - regardless of carrier specifications. can optimize your video to match each carrier’s specific delivery requirements, so your constituents receive the highest-quality video their carrier supports. Chat with a expert about your next texting campaign.

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