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Giving Tuesday Made Easy: A Step-by-Step Guide to Text2Give Campaigns

September 14, 2023

Giving Tuesday Made Easy: A Step-by-Step Guide to Text2Give Campaigns

5 min read

Reminder: Giving Tuesday is Tuesday, November 28th, 2023

Giving Tuesday has become a global movement encouraging people to give back to their communities and support causes close to their hearts. Text2Give campaigns are a great fundraising channel for their convenience and effectiveness. These campaigns allow supporters to donate with a simple text message, making it easier than ever to contribute to charitable organizations. 

If you're considering running a Text2Give campaign for Giving Tuesday, this step-by-step guide will help you prepare for a successful fundraising endeavor.

Step 1: Define Your Goals

Before diving into campaign preparation, it's crucial to establish clear and measurable goals. Ask yourself:

  • How much money do you want to raise?
  • What specific projects or initiatives will the funds support?
  • How many donors are you aiming to reach?

Setting these objectives will guide your campaign strategy and help you measure your success.

Step 2: Choose the Right Text2Give Platform

Selecting the right Text2Give platform is a critical decision. Consider factors such as: 

Research and compare options to find the one that aligns with your organization's needs. If you have questions about texting platforms, chat with one of Prompt.io’s texting experts.

Step 3: Build Your Contact List

Nonprofits should prioritize obtaining explicit consent from individuals interested in receiving SMS updates. This can be achieved through opt-in forms on the organization's website, sign-up sheets at events, and clear calls to action in email campaigns and on social media platforms.

Stay on top of list hygiene and track contact metrics such as donation history, engagement, and issues they care about. On top of having an up-to-date data, clear lists help create more personalized texting experiences.   

Step 4: Develop a Compelling Campaign Story

To capture donors' hearts and inspire them to give, you need a compelling campaign story. Craft a narrative that highlights the impact of their contributions. You can share success stories, statistics, and personal testimonials that resonate with your target audience. 

Ensure your story is concise enough for your text messages while still being emotionally engaging and easy to understand.

Step 5: Build a Mobile-Friendly Landing Page

Texting is great for conversations, updates, and directing donors to your site. Be sure to create a mobile-friendly landing page that complements your Text2Give campaign. An even better option is to create mobile experiences that seamlessly go from messages to mobile micro-sites.

This page should provide additional information about your cause, the campaign's progress, and a convenient option for donors to give through text messaging. Ensure that the donation process is straightforward and easy to follow.

Step 6: Promote Your Campaign

Spread the word about your Text2Give campaign through various channels. Some ways to do that are through:

  • Social Media: Utilize your organization's social media platforms to share updates, stories, and calls to action.
  • Email Marketing: Send out email newsletters to your subscribers, focusing on the campaign's importance and impact.
  • Website: Highlight your Text2Give campaign prominently on your website's homepage and dedicated campaign page.
  • Collaborate with Influencers: Partner with influencers who support your cause to expand your reach.
  • Press Releases: Send press releases to local media outlets, highlighting the campaign's goals and achievements.

Step 7: Craft Engaging Text Messages

Create compelling text messages that encourage donors to take action. Keep them concise, clear, and emotionally resonant. Include a strong call to action and any keywords needed for donations. 

When you’re not using texting for direct asks, use it as a tool to update donors on campaign progress and express gratitude.

Step 8: Leverage Matching Gifts and Challenges

Consider incorporating matching gifts or challenges to boost excitement and motivation among donors. Encourage corporate sponsors or major donors to match contributions up to a certain amount, effectively doubling the impact of individual donations. Alternatively, set milestones and challenges to unlock additional funds when certain donation goals are met.

Step 9: Prepare for Real-Time Engagement

As donations roll in, be prepared to engage with your donors in real-time. Respond promptly to text messages, acknowledge donations with personalized thank-you messages, and provide updates on the campaign's progress. This level of engagement can foster donor loyalty and trust.

Step 10: Monitor and Optimize

Throughout the campaign, closely monitor its performance. Track key metrics like: 

  • Donation amounts
  • Donor demographics
  • Engagement rates 

Use this data to make informed adjustments and optimizations as needed to improve your campaign's effectiveness.

Step 11: Send Thanks + Follow-Ups

After Giving Tuesday, don't forget to express your gratitude to your donors. Send personalized thank-you messages, share the campaign's results and impact, and continue to engage with supporters to maintain their connection to your cause.

Preparing for a Giving Tuesday Text2Give campaign requires careful planning and execution, but the potential for success is immense. By setting clear goals and choosing the right platform, you can create a powerful fundraising campaign that makes a meaningful impact on your cause. 

The time to prepare for the giving season is now. If you have any questions about how to get your next texting campaign up and running, chat with one of Prompt.io’s texting experts!

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