The Road to Victory: 2024 Election Strategies Unveiled with Arena

October 12, 2023

This fireside chat featured top political experts from Arena and They discussed their experiences and campaign advice for the 2024 elections.

Hear from political veterans with rich experience in leading presidential campaigns. logo
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Meet the Speakers

Jonathan Schmieder - Senior Vice President, Arena Mail + Digital

Jonathan Schmieder is a veteran of local, state and national political campaigns. Jonathan specializes in data-driven tactics to traditional and new media. As Senior Vice President at Arena, Jonathan works with political, nonprofit and private sector organizations on branding, public relations and advertising. Prior to joining Arena, Jonathan worked on Governor Scott Walker’s campaigns during the historic 2012 Recall Election and 2014 Midterm. Jonathan holds a degree in Business Management and Marketing from The State University of New York at Buffalo and is a frequent guest lecturer in collegiate-level marketing programs. Jonathan resides in Utah and enjoys traveling and spending time with his wife and dog.

Mikey Swetz - Vice President & Director of Fundraising, Arena Mail + Digital

Mikey Swetz has been a political fundraiser for over 12 years. At Arena, he leads a team of 12 to help campaigns and organizations across the country raise millions through digital means. Before joining Arena Mail + Digital, Mikey served as the RNC's National Field Finance Director, built fundraising programs for State GOPs and campaigns across the country, while helping them raise millions of dollars. Prior to that, he fundraised for the New Hampshire GOP, Connecticut GOP, and worked with Linda McMahon's 2012 campaign for U.S. Senate. Mikey was born and raised in New England and now lives in Salt Lake City, UT with his boyfriend and has a horrible shoe-shopping habit.

Brenna Cully - Director of Customer Success,

Brenna Cully has extensive organizing experience and has spent the last three years running and advising texting programs for political organizations. She has overseen texting programs for dozens of races up and down the ballot as well as Advocacy and Non-Profit organizations - totaling over 150 million texts sent. As Director of Customer Success, Brenna oversees the Customer Success team that handles campaign support and custom solutions for customers.
When not working, she spends her time cooking, reading books, hiking and hanging out with her two cats (Minerva and Filius) and her dog (Neville).

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