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The Top 10 Associations in the U.S. Using Texting

March 9, 2023

The Top 10 Associations in the U.S. Using Texting

Advocacy groups and associations in the US are increasingly turning to texting as a way to engage their members and drive action.

Prompt.io selected some of the top associations using texting to manage memberships and support operations. Here are our top 10 picks:

  1. American Heart Association (AHA)
    The AHA uses text messaging to send out health tips, medication reminders, and encourage healthy behaviors. This resulted in 86% of participants agreeing that texting was helpful and nearly two-thirds of the audience actively participated in the lifestyle reminders. (Source)
  1. American Cancer Society (ACS)
    ACS uses texting to promote cancer prevention and fundraising events. They have seen a 22% response rate to their messages with an average of 4.1 messages exchanged per conversation. (Source
  1. National Association of Realtors (NAR)
    NAR uses texting to communicate with members reminders for dues, events, and education resources like COE training. When they launched their texting initiative, they had member engagement at over 50%. (Source)
  1. National Restaurant Association
    The NRA adopted texting a decade ago to reduce phone tag and voicemails, especially in regards to membership services. They saw an immediate preference for text conversations with an 80% reduction in voicemails. (Source)
  1. National Retail Federation (NRF)
    The NRF uses texting to send out alerts, promotions, and news about the retail industry, They use texting heavily for event management and reminders. (Source)
  1. National Association of Home Builders (NAHB)
    The NAHB found texting to be an essential channel for member communication. Some HBAs saw member retention rates of over 90% with the addition of texting. (Source)
  1. American Dental Association (ADA)
    The ADA uses texting to send educational resources, and provide updates on dental news. The association encourages practices to use texting as a resource for patients as well. (Source)
  1. National WIC Association (NWA)
    The National WIC Association adopted texting across multiple areas of the association. They saw 25% more participation in texting than all other channels previously used, especially for WIC participants. (Source)
  1. American Occupational Therapy Association (AOTA)
    AOTA found that targeted text messages to members increased event attendance by 20% from the previous year. They continue to use texting for event management, surveys, and membership reminders. (Source)
  1. American Red Cross
    The American Red Cross uses texting to encourage blood donations and engage with donors. It’s one of their most used channels for emergency drives and updates on donation efforts. (Source)

Why Associations Use Texting

These top associations in the US have recognized the value of texting as a communication method to engage with their members. 

Through the implementation of texting, they have achieved significant wins including increased:

  • Member engagement
  • Event attendance
  • Day to day operations
  • Donations

The high read and response rates make it a valuable addition to traditional outreach methods like email and direct mail. By adopting texting, these associations have leveraged the power of technology to stay connected with their members and provide valuable resources and updates.

Finding the Right Texting Platform

Get in touch with Prompt.io to find out how you can start seeing change when you add text messaging to your campaigns and strategy.