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The Power of Two-Way Texting for Associations

May 30, 2023

The Power of Two-Way Texting for Associations

5 min read

Two-way, conversational texting has become an essential tool for associations to engage with members and streamline communication processes. Unlike one-way messaging, which involves simply sending out information to members, two-way texting allows for real-time communication and feedback between associations and their members.

The Benefits Of Two-Way Texting For Associations:

Increased Engagement and Participation

One of the key benefits of two-way texting is that it can help increase engagement and participation among association members. By allowing members to communicate with the association in real-time, they feel more connected and involved in the organization's activities.

Streamlined Communications

Two-way texting can also help associations streamline their communications processes. Instead of relying on email or phone calls, which can be time-consuming and may not be read or answered promptly, two-way texting allows associations to communicate with members in a more efficient and immediate way.

Personalized and Targeted Messaging

Another advantage of two-way texting is that it allows associations to send personalized and targeted messages to members. By collecting data on member preferences and behaviors, associations can use two-way texting to send messages that are tailored to the individual needs and interests of each member.

Cost-Effective Communications

Two-way texting is also a cost-effective way for associations to communicate with members. Compared to traditional methods of communication such as direct mail or phone calls, texting is generally less expensive and requires fewer resources.

Top Use Cases for Texting for Associations

Collecting feedback: Texting is a great way to get feedback from members on a variety of topics, such as your events, your services, and your overall performance. You can send out a text message with a survey asking members for their thoughts on a recent event or service. You could also use texting to collect feedback on specific topics, such as member satisfaction or the quality of your website.

Building relationships: Texting is a great way to stay in touch with members and to build relationships with them. For example, you could send out a text message with a personal greeting or a thank-you note. You could also use texting to share information that is relevant to members, such as news about your association or industry updates.

Mobilizing members: Texting is a great way to mobilize members to take action on important issues. Youc an used texting for immediate alerts about upcoming protests. You can also use texting to ask members to sign petitions or to contact their elected officials.

Sending reminders: Texting is a great way to send reminders to members about upcoming events, deadlines, or payments. For example, you could send out a text message with a reminder about an upcoming meeting or a due date for a membership renewal.

Tips for Two-Way Texting Campaigns for Associations

  • Establish clear guidelines: Clearly define how two-way texting will be used within your organization. This should include who will be responsible for managing communications and how to respond to conversations with members.
  • Use the right texting platform: To effectively manage two-way texting, consider using a texting platform that allows you to send and receive messages as a team with specific ways to track message history and activity.
  • Personalize your messaging: To maximize the benefits of two-way texting, make sure your messaging is personalized and targeted to individual members based on their preferences and behaviors.

Texting is a powerful tool that can be used by associations to improve their communication with members, engage them in a variety of activities, and mobilize them to take action on important issues. If you are looking for a way to improve your association, texting is a great option.

Finding the Right Texting Platform

Get in touch with Prompt.io to find out how you can start seeing change when you add text messaging to your campaigns and strategy.

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