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Product Release: Deliverability Check & Smart Links are here!

August 19, 2021

Product Release: Deliverability Check & Smart Links are here!

Exciting news! If you want to win the game — you have to play by the rules. The same is true in texting. In order to see the full benefits of your text messaging campaigns, you must comply with federal and state (or provincial) laws regulating texting as well as the carrier-imposed CTIA Messaging Principles and Best Practices. You’ve dotted your i’s and crossed your t’s, and have done everything you can to ensure deliverability — but algorithms are unpredictable, and you’re never quite sure what will happen when you press SEND.

With Deliverability Check, you’re still fully in the driver’s seat. We will not programmatically restrict your ability to send a broadcast, even when red-flag warnings are found. Compliance is your responsibility — we’re just here to make sure you’re aware of the latest “rules of the road.”

Missed our Product Release webinar? No worries. Watch the recap below: