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Don’t Make Your Supporters Feel Like Walking ATMs – How to “Fun” Raise

December 7, 2023

Don’t Make Your Supporters Feel Like Walking ATMs – How to “Fun” Raise

5 min read

Fundraising is the lifeblood of political campaigns, providing the resources necessary to spread messages, connect with voters, and ultimately secure victory. It’s a fine line between asking for support and begging for money from constituents. The last thing a candidate wants to is make supporters feel like every communication is just a plea for financial help. 

A key aspect of effective political fundraising is finding the balance between relationship-building and strategic fundraising periods. It’s something we like to call “Fun” Raising. 

It All Starts with Messaging

Successful political fundraising begins with a clear and compelling message. Your campaign's message should resonate with your audience, conveying a sense of purpose and a vision for the future – not just needing funds. Consider these messaging best practices:

Clarity is Key: Ensure that your message is clear and easily understood. Avoid jargon or overly complex language that might alienate potential donors.

Tell a Story: Humanize your campaign by sharing personal stories that connect with voters on an emotional level. People are more likely to support a cause that feels relatable and real.

Highlight Impact: Clearly communicate how donations will make a difference. Whether it's supporting community initiatives, advancing specific policy goals, or driving voter engagement, donors want to know their contributions matter.

Leveraging Media for Maximum Impact

In the digital age, media plays a pivotal role in political campaigns. Utilizing multimedia messages (MMS) effectively can significantly boost fundraising efforts:

  • Tell a Story with Images: Incorporate visually and emotionally appealing content in your campaign materials.
  • Lay Out the Stats: Infographics are a great way to demonstrate key statistics.
  • Link Out to Longer Videos: If you have high-quality long-form content, include them in your messages.

[Read More: Texting to the Rescue: How Hope For Paws Used Texting + Video to Increase Donor Engagement]

Finding Unique Fundraising Opportunities

Standing out in a sea of political campaigns can be challenging, especially when it comes to fundraising. Instead of relying solely on the typical End of Month or End of Year asks, consider these alternative approaches:

Memorable Dates: Identify unique and relevant dates for your campaign. Whether it's the anniversary of a significant event or a day of national importance, use these moments to create urgency and drive donations.

Personal Milestones: Celebrate personal milestones within your campaign. This could include reaching a certain number of volunteers, achieving a fundraising goal, or hitting a critical point in your electoral journey. Share these successes with your supporters and make them feel like an integral part of your journey.

Themed Campaigns: Design fundraising campaigns around specific themes or events. This could be related to current affairs, holidays, or community activities. Themed campaigns add a creative touch and capture attention.

Building Relationships Beyond Fundraising

Successful political campaigns go beyond transactional relationships with donors. Building lasting connections involves:

Regular Communication: Keep your contacts informed and engaged even when you're not actively fundraising. Share updates on campaign activities, achievements, and future plans. This helps maintain interest and loyalty.

Personalized Interactions: Whenever possible, personalize your interactions. Acknowledge individual contributions, express gratitude, and make donors feel valued. Personal connections foster a sense of belonging.

Engage in Community Events: Attend local community events, not just as a fundraiser but as a participant. Building relationships within the community can lead to more meaningful and lasting connections.

Seek Feedback: Actively seek feedback from your contacts. This shows that you value their opinions and input. Implementing suggestions when possible demonstrates responsiveness and a commitment to collaboration.

Political fundraising is a multifaceted endeavor that goes beyond simply asking for donations. By mastering messaging, leveraging media, identifying unique fundraising opportunities, and building genuine relationships, your campaign can not only meet its financial goals but also cultivate a strong and supportive network that extends well beyond the election cycle. As you navigate the complex world of political fundraising, remember that authenticity and connection are key to success.

If you have questions about integrating your campaigns, speak with one of the experts at

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