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5 Common Mistakes to Avoid in Peer-to-Peer Texting (and What to Do Instead)

April 6, 2023

5 Common Mistakes to Avoid in Peer-to-Peer Texting (and What to Do Instead)

5 min read

What is P2P Texting?

Simply put, P2P stands for “peer-to-peer messaging” and is a message between one sender and one recipient. P2P texting is commonly used by political and nonprofit organizations because it allows you to reach people in a conversational manner while also collecting real-time data.

Common Mistakes to Avoid When using P2P for Political Campaigns:

1. Not having a clear goal: Before you start your P2P texting campaign, you need to have a clear goal in mind. What do you want to accomplish with this campaign? Do you want to increase voter turnout? Raise awareness about a specific issue? Generate donations? Having a clear goal will help you create a more targeted and effective P2P texting campaign.

2. Using the wrong platform: There are many texting platforms out there, and not all of them are created equal. Some platforms have more features and capabilities than others, so it's important to find the right fit. Consider factors like the size of your campaign, your budget, and the specific features you need. Need help deciding? Reach out to our texting experts to find the right solution for your campaigns.

3. Not including a call to action: Make sure that your messages have a clear call to action and don’t assume a contact knows everything about your campaign. Whether it’s to donate, volunteer, or vote, your audience needs to know what steps to take next or where to find more information.

4. Sending too many messages: There's a fine line between being persistent and being annoying. If you send too many messages, you risk turning off voters and hurting your campaign. Make sure to space out messages and only send them when you have something important to say.

5. Ignoring compliance rules: Political campaigns are subject to strict compliance rules, and P2P texting is no exception. Make sure you understand the rules around texting voters and that you're following them closely. Violating compliance rules can result in fines and other penalties that can hurt your campaign.

Best Approaches to P2P Texting:

1. Personalize each messages: The whole point of P2P texting is to personalize outreach and engage voters or donors on a more personal level. If your messages are generic and impersonal, you're not going to see much success with your campaign. Make sure to personalize messages based on each recipient's interests and previous engagement with your campaign.

2. Segment your audience: Not all voters are the same, and you shouldn't treat them as such. Segmenting your audience based on demographics, interests, and other factors can help you create more targeted messages and increase engagement. Make sure to segment your audience before sending messages.

3. Follow up: P2P texting is a great way to start a conversation with voters, but it's not enough on its own. You have to strike while the iron is hot. Make sure to follow up with voters after the initial conversation to build on relationships, keep them engaged, and encourage them to take action.

4. Supplement texting with other channels: P2P texting is a powerful tool, but it's not a standalone strategy. Make sure to integrate P2P texting into your overall campaign strategy and use it in conjunction with other outreach methods like social media, email, and phone calls.

5. Add rich media: Sending a photo or video can be extremely powerful and effective. Make sure your file isn't too big to avoid the message being rejected from a carrier. Luckily, Prompt.io can automatically compress files for you with our HD Video MMS feature. We highly recommend that you A/B test messages with text alone and messages with rich media to see what your audience prefers.

P2P texting is an effective way to reach voters and gives you the opportunity to engage with them on a more personal level. By avoiding common mistakes in your texting campaigns, you can create a successful P2P texting campaign that helps you achieve your political goals.

Need help navigating political P2P texting? Reach out to the texting experts at Prompt.io to find the right solution for your campaigns.

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