February 10, 2021
For years, advocacy campaigns have relied on phone calls, email, and social media to activate supporters. These methods have been effective in driving action but as technology advances, so do the opportunities to more effectively engage supporters for your grassroots advocacy efforts.
While email, phone calls, and social media are here to stay, each has its limitations. A recent study by MailChimp shows that emails get an average open rate of 21.33% and 81% of adults in the US won’t answer a phone call if they don’t know who’s calling. While you may have a large audience on social media, there’s a good chance the majority of your followers will never see your posts because the average reach of an organic Facebook post is 5.2%.
If the limitations of the popular communication channels mentioned above sound familiar, maybe it’s time to augment your strategy with a new platform. A 2019 report by Asurion shows that the average American checks their phone every 10 minutes for a total of 96 times a day. Because cell phones are almost always within reach, 90% of texts are read within three minutes of delivery and have an overall open rate of 98%.
If you want to connect with supporters, send them a text.
Email, phone, and social media campaigns can drive supporters to a form on your website or landing page but each of those platforms come with barriers. If you’ve called a supporter, will they remember the web address? Are social media users going to choose to take action instead of continuing their scrolling? If your email was opened, is a 2.62% average click rate enough to effect real change?
With advocacy via text message, supporters can take immediate action directly from the SMS. Just one click takes activists to a smart fillable form that pulls in local, state, or national legislators based on the address entered in the form. Just a few minutes after sending your text message appeal to your supporters your cause is in the inbox of decision-makers.
Text message advocacy removes barriers and the results speak for themself-- most responses come within 90 seconds of receipt. For urgent matters, text messaging is the fastest way to see results.
Are you ready to augment your advocacy strategy? Tap into the power of mobile with text message advocacy in 2021. Get in touch with Prompt.io to find out how you can start seeing change when you add text messaging to your grassroots advocacy campaign.